4 Steps to Beat Your Competitors
Plan, Plan, Plan – It won’t happen overnight. Nothing good ever does. In the beginning, you’re going to create a plan then be ready to work that plan. You often hear about throwing up a website and making money while you sleep. Technically, yes, that’s all there is to it. But… how does that site get up on the Net?
You have to create your site or have someone else create it. That means you have to take the time to learn professional website development (PLEASE, don’t create some junky, homemade-looking site!), or you have to pay someone who already knows how to create websites. And what will you have on your site? Your own products? (Having your own e-products is highly recommended.) Someone else’s products? You’ll need to decide before your site is created.
How will people pay for the products they buy from your site? Do you have a merchant account? Will you become an affiliate for someone else so you don’t need a payment system?
Will you go for high search engine rankings or rely on word-of-mouth, PPC ads, and other types of paid advertising? If you want good search engine optimization, you’ll have to plan for that upfront. Again, you’ll have to take time to learn how to do it or pay someone else who already knows how.
Before you take one more step toward launching your own Web business, find the answers to the questions above.
Be Ready to Work – Once your site is ready to launch, how will people find you? How, exactly, will you drive qualified visitors to your site? Will you use organic (free) search engine listings? Will you use Pay-Per-Click search engine ads? Will you buy ezine ads? Do you have other means for getting customers to visit your site? People won’t just come out of the blue, you’ll have to bring them to your site somehow.
Even if you choose to go for the organic search engine listings, you’ll have about a 4-week to 4-month wait before seeing your new site listed. What will you do in the meantime to drum up business?
How Will You Keep It Going? – Prosperous businesses are continually growing to keep up with customer demands. How will you keep your online business moving forward? Will you do research into what consumers want? Will you guess? Will you just follow the crowd?
You’ll want to have some method for gauging customer responses so you can know what your site visitors want and how to provide it for them.
One such way is to use surveys. You can create online surveys in order to keep up with the needs/wants of your site visitors.
Service Is Key! – In order to make it in the long run, you simply must provide exceptional customer service to your clients. Those who lie, steal, cheat, or hide are destined to fail.
Understand this: Your success depends on your customers’ success. If they aren’t happy, you won’t be in business long. Make every effort to treat them as the kings and queens they are.
About the author:
Diane C. Hughes * ProBizTips.com FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits!
Leave a comment