Pitching a product to an online audience is not always an easy thing to do. There is always resistance in your audience’s mind that will prevent them from believing in your pitch. Many of them will regard you as a snake-oil salesman or even a scammer if you don’t carry your pitch properly. Therefore, it is important for you to know the things that will enhance your sales message and make it successful. Here are 5 things that will make people trust and follow your sales message:
1. Bold Promise
First of all, you should give bold promise to your audience. Tell them about what your product can do to them. This will spark great motivation for your audience to at least give their attention toward your sales pitch. But, don’t forget to deliver the promise that you make. Making bold promise is a sign of confidence. Your audience will trust your sales pitch because they feel that you are sure about the quality of your product.
2. Compelling Presentation
The way you present your sales message is also important to win your audience’s attention quickly. If you only present your sales message in a form of boring paragraphs, without any variation, without any subheadings and bullet points, then you will not impress your audience much. But, if you are putting attractive images in your sales pitch, high quality video presentation, as well as using professional design for your page, then you will be able to persuade your audience more easily.
3. No-Risk Guarantee
Your audience doesn’t want to take any risk in buying your product. They don’t want to lose their money buying something that they don’t use. Therefore, it is important for you to include a no-risk guarantee in your sales pitch. It will give your audience the assurance that there will be nothing bad happen when they buy your product. Also, it will make your product look more promising.
4. Perceived High Value Of The Product
You have to create the impression that your product has high quality standard. More importantly, you need to make your audience perceive your product as a capable product that will give them the right solution. The way to do this is to create an air of exclusivity in your product. In this way, people will really see your product as a premium quality product, and therefore they will be more willing to buy your product.
5. Emotional Connection
The last thing that you need to put in your sales pitch is emotional connection. Yes, you need to be able to connect with your audience emotionally and make them understand that you are there to help them. You need to assure them, boost their confidence, and give them hope. Remember that you are there to help your audience solve their problem, and you are presenting your product as the best solution for their problem. Emotional connection will help them to build positive relationship with your audience and make them to trust you more.
When you put those things in your sales message, you will be able to sell your product more effectively. As a result, you will generate more sales for your product and build good relationship with your audience.