Twitter is simple to use. It is an effective marketing tool for your business. If you want to boost your brand on Twitter, then you have to know about how to use basic Twitter features in the way that will benefit your business. We’ll talk about retweet here. Retweeting simply means you tweet back the content that has been tweeted by someone else on Twitter. For instance, if you follow @anyone on Twitter and they tweet something on their timeline, you can use retweet to tweet their post back to your timeline. Now, this feature is handy, but if you use it wrongly, it can ruin people’s interest toward your business on Twitter. That’s why you need rules to follow. Here are 5 unbreakable rules of retweeting to boost your business brand on Twitter:

1. Always Think Twice about Retweeting Anyone’s Content

Don’t just impulsively retweet anyone else’s content on Twitter. It won’t work well for your business brand. Don’t retweet people’s post too often as well. It will bury your own tweets in your timeline, which will give you a very bad image for your business. So, before you tweet back any content that you see on your Twitter stream, you have to think twice before you do it. Retweeting is only a matter of clicking a button, but if you don’t use it wisely, it may backfire you. Again, think twice and weigh between the pros and cons for your business image before you retweet any content from anyone on Twitter, even if you like them so much.

2. Don’t Retweet Harmful Content that Will Ruin Your Reputation

Always remember to protect your reputation on Twitter. You want people to notice your business and know more about your business in a positive way. You don’t want to give negative experience to them. You want to keep them satisfied with each tweet that you bring to their Twitter stream. That’s why you have to refrain from tweeting content that will be harmful for your reputation, such as content that contains hatred, negative language, intimidation, and rant. You have to separate between your own personal interests and your business interests.

3. Inspire People with Joy

Always retweet any content from anyone on Twitter with one goal in mind–make people happy. Yes, they are your followers, and they already love you and expect something good coming from you. So, always fulfill their expectation by making them happy with your tweets. Retweets that will inspire your followers will always be appreciated by your followers, so long as it doesn’t deviate from your business theme or niche. You need to specialize your business on Twitter, and avoid talking about unnecessary topics that don’t have any relevancy with your business.

4. Retweet Only from Reputable Sources

In order to build your reputation further, you should retweet only from reputable sources on Twitter. Don’t retweet any rumors unless it comes from a reputation source so that you will avoid yourself from being branded as unreliable source. When you post retweet from authority figures on Twitter, your followers will know that they can trust you because you are connected with reputable people on Twitter. And to make things better, you should have some conversation with those authority figures so that people can see that you are really connected with them.

5. Analyze And Look Through at the Content You’re About to Retweet

This is very important. If you want to share content from outside sources, such as images, videos, and articles, you have to analyze and look through the content carefully before you post it on your Twitter timeline. For instance, if someone is sharing a good YouTube video and you find it appealing for you to retweet it on your timeline, then you have to watch that video first before doing so. Don’t just mindlessly tweet the video without investigating the information contained in that video. It would be risky for your business.

When you follow those unbreakable rules of retweeting, you will be able to boost the reputation of your business brand on Twitter, each time you retweet anyone else’s content. Remember that retweeting is a simple act, but even this simple act can give your business either benefits or drawbacks. You just need to stay on guard and observe these rules before you do it.

When did you start your blog? Chances are, if you have a blog that is more than 3 years old, you already have a fairly big archive of old content in your blog. If that content is no longer bringing traffic to your blog, don’t worry. You don’t need to delete it, nor do you need to keep it sitting in your blog archive without producing any additional traffic. You can certainly use that old content to your advantage. You will turn it into your new traffic building arsenal. Here are 5 brilliant ways to turn your old content into powerful marketing tools for your blog:

1. Add a New Part to Your Content

Adding a new part to your content is useful to give additional information to your readers regarding a topic that you’ve written in the past. And you can use this method more effectively toward old content that was popular in the past. In this way, you will give the old content its popularity back, along with fresh content that will give even more insights regarding the topics that are being talked about. Also, it is useful if you want to update the information that is already outdated, expired, or no longer relevant.

2. Relive the Ideas in Your Old Content and Republish New Article as Guest Post

You can pick the ideas in your old post and use those ideas as the basic ideas for your next post, only at this time, you are going to publish this post as a guest post. Why don’t you publish that new post on your own blog? That’s because since you’ll be writing about similar content in your blog, it is better for you to diversify your content rather than to fill your blog with repeated information that will make your readers feel bored. Also, it will give you a good boost in search engine ranking, if you can create valuable content and publish it in a popular blog.

3. Transform Your Old Content into a Different Media

There are many ways to transform your old content into a different media. You can simply turn it into a podcast, a video, a slideshow, an infographics, or a PDF document. Then, what will you do with that newly-transformed content? What you will do is to share it in the respective channel that is suitable for each media. You will put your video on YouTube, your podcast on iTunes, your slideshow on SlideShare, your infographics on Pinterest, and so on. You simply re-purpose your old content and then use it to promote your blog.

4. Share Your Old Content to Social Media with a Label “Featured Post of the Week”

You can also share your old content to your social media pages with a label “Featured Post Of The Week” or any other label that will attract the attention of your audience. By putting that kind of label, you will make this post special, and people will automatically feel interested in reading it. This is a good way to attract traffic back to your old post. This is also a good opportunity for you to encourage your followers to share your content. In this way, your blog popularity will increase.

5. Link to Your Old Content from Your Newest Post

The last tip would be to create a new content and put “Related Post” links to your post, which will send your readers to your old content. Of course, the links should be relevant and it shouldn’t be random. Please note that it is not the same as putting Related Post plugin into your blog to have your related posts appearing automatically. You will put the links manually, as your personal recommendation for your readers. Remember to pick the best links that your readers will enjoy reading.

When you follow the tips above, you will be able to use your old content to your advantage. So, instead of letting no one read your old content, you’ll start promoting it again or turn it into a different media and use it to promote your blog.